NOAI GALLERI
NOAI GALLERI is a virtual contemporary Art gallery dedicated to promoting the last analogue photographers of the 20th century emphasising real human emotions through soulful creation of organic photography embracing imperfections showcasing authenticity
We exhibit those forgotten stories that were lost during the digital era revolution at the turn of the millennium.
WHO ARE WE
WE ARE ARTISTS TURNED INTO CURATORS TO DEFEND AND PROMOTE OUR LEGACY.
The concept was founded by Grey and Mustapha around 2003, two artists who travelled the world in search of a home with the sole objective to understand what it meant to be human and share our life with organic humans that understands and shared our beliefs.
after 10 years travelling and living around the world we ended up in Sweden where we found our energetic balance.
We finally found our home and created our company G&M Scandinavia AB in December 2012.
G from Grey and M from Mus and Scandinavia because we had finally found our home in Sweden, in Scandinavia. So we have decided that our concept and gallery should merge from Sweden.
Our idea was very simple, rediscover all those forgotten artists that have witnessed their era but were never understood. They were left aside because of their authenticity and raw expression. Finally today their work can be valued as they have a historical significance.
We had some successful stories when we worked to put some forgotten Swedish furniture designers who marked the Swedish design history in the spot light at the same level as other world famous designers. We promoted, marketed and distributed their work around the globe.
Today we have decided to go back to our origin and search for those forgotten analogue photographers that witnessed the demise of analogue photography
AT THE TURN OF THE CENTURY ALL OR OUR ARTWORKS HAVE BEEN PUT ASIDE.
PEOPLE WERE EXCITED WITH THIS NEW TECHNOLOGY, NO NEED OF PHOTOGRAPHERS ANY MORE, THE CAMERA DOES IT ALL AND IT IS MUCH CHEAPER, NO NEED TO BUY NEGATIVE FILMS AND PAY FOR LABS. SUDDENLY YOU CAN SEE YOUR IMAGES RIGHT AWAY, NO NEED TO WAIT WEEKS.
IT WAS MUCH EASIER TO RELY ON THE DIGITAL TECHNOLOGY RATHER THAN PROFESSIONAL PHOTOGRAPHERS, ALL OF OUR YEARS OF EXPERIENCE DIDN’T HAVE ANY MEANING IN THIS NEW WORLD.
WE DIDN'T FIT THE MOULD OF MAINSTREAM SOCIETY WITH THEIR INTELLIGENT CAMERAS.
WE REFUSED TO BE SOLD AS A COMMODITY. TRADITIONAL PHOTOGRAPHY RELIED ON THE PRINCIPLE OF LIGHT, MECHANICS AND CHEMISTRY,
AND THAT'S WHAT MADE US FEEL PHOTOGRAPHERS,
TODAY WE WITNESS THE AI REVOLUTION THINKING MACHINES THAT WILL SOON REPLACE EVEN THOSE DIGITAL PHOTOGRAPHERS. ONCE AGAIN WE ARE AT THE DAWN OF A NEW TECHNOLOGY REVOLUTION. A NEW AGE WHERE HUMANS ARE NO LONGER NEEDED. NO NEED TO SOLVE EQUATIONS OR THINK MACHINES WILL DO IT FOR YOU
OUR NEW BATTLE IS TO TELL OUR STORY BEFORE THAT IT IS TOTALLY WIPED OUT FROM OUR EXISTENCE.
THIS IS OUR STORY TO TELL.
OUR AUTHENTICITY
OUR LEGACY
OUR STORIES NEEDED TO BE TOLD, AS LIVED AND FELT WITH ALL THE EMOTIONS THAT GOES WITH. THAT’S THE ONLY REASON WHY WE DID IT
WE LOVE ART AND WE'VE BEEN TRADING IN ART AND DESIGN FOR THE LAST 30 YEARS.
TODAY WE WANT TO OFFER A SAFE SPACE FOR ARTISTS TO EXPRESS THEIR AUTHENTICITY. SHOWCASING THE LAST ANALOGUE PHOTOGRAPHERS OF THE 20TH CENTURY. CREATING A PLATFORM WHERE ARTISTS CAN EXPRESS THEIR EMOTIONS, A MARKETPLACE WHERE ARTISTS CAN SELL THEIR ARTWORKS FAIRLY. ART IS THE RAW EXPRESSION OF EMOTIONS, ANALOGUE OR DIGITAL PUT ON A SURFACE.
WE ONLY SELECT ART THAT EXPRESSES AUTHENTICITY, LOVE, AND EMOTIONS.
NO AI
WHAT DEFINES PHOTOGRAPHY AND ITS VALUE? THE ETERNAL QUESTION THAT HAS NO ANSWER.. WE SAY GENUINENESS!
DON'T HESITATE TO CONTACT US IF YOU HAVE ANY QUESTION
THROUGH OUR CONTACT PAGE
BY EMAIL MUS@GMSCANDINAVIA.COM
OR DIRECTLY ON OUR CELL PHONE +46725864059
WHAT IS PHOTOGRAPHY?
HERE IS WHAT WE BELIEVE
Photography is catching a fraction of A second in a timeline and put it on a paper to share an emotion that words can't express.
Photography is not a commodity but it is the expression of raw human emotions captured on a negative film, there are things that can't be said by using words, they need to be expressed. Photographers use a camera that allows them to capture those moments and express those unspoken words on a paper that in the eyes of the spectator will take form and provoke a reaction.
True photography serves no one
We believe that photography is the universal connection between the photographer, himself and his surrounding universes, The photographer is a catalyst and a witness to his era. He captures through his lens all the channelled emotions of the voiceless. Putting on a support the unexpressed feelings of those who wont be forgotten
WE ONLY TRADE ONLINE, ART FAIRS AND ART EXHIBITIONS
NOAI GALLERI is a virtual online art gallery. We do not have a physical store, our business operates exclusively on the internet. There is no warehouse, no store and no visiting offices. which allow us to offer very competitive prices. by cutting all these costs.
Our gallery is a website where we list the artworks that we offer to pre order.
We are intermediary between the artists who create and the printing companies that produce the artwork.
We do not own any physical products and we do not own any stocks, all the artworks are made to order. The originals are kept by the artists that provide us with digital files to offer official limited editions produced by the printing companies that also handle the shipping process.
Digital files are stored at our partner companies that handle the production and the shipping process each time a print is ordered through our platform.
We never touch, stock or directly ship when an art piece is ordered through our platform the order it is forwarded to a third party manufacturer who handles the production of the art prints, The printing companies ship directly to the customer.
This model reduces the costs and allows us to offer high-quality art prints, adhering to today's modern art market standards.
Exceptionally we participate to art fairs and organize exhibitions. During these events our artists offer physical artworks.